The Black Tape Project Fashion Show

What is the Black Tape Project? Models wear nothing but sticky tape during fashion show

'I kept seeing lines and I found the ability to compliment the trunk by adding lines and creating negative spaces that called to the viewers,' said Joel Alvarez

                              What is the Black Tape Project? Models wear nothing but sticky tape during fashion show

The Black Record Projection was founded past torso tape artist Joe Alvarez (BlackTapeProject)

Multiple models wore nothing but black sticky tape every bit they walked down the ramp for the Black Tape Project during the New York Fashion Week on Sun. The Black Record Project was created by Joel Alvarez, a Cuban-American from Miami who calls himself the "Male monarch of Tape" and has showcased his work at the Miami Swim Week and the Cannes Film Festival.

Alvarez claims to be the world'due south only body tape expert, founder, and pioneer of the body tape art genre. "The models appeared to abandon shiny and glamorous bikinis for intricate designs made out of duct tape. They proudly posed for the cameras every bit designers stuck the sticky production on their bodies. The models boldly flaunted the wait every bit they tried to keep everything covered, simply some designs sent pulses racing. Fans in the audition were left mesmerized by the body fine art equally they rapturously applauded and took snaps of the models on their phones," reported The Sun.

Models on the runway during the Black Record Project showcase at New York Way Week (Photo by Eugene Gologursky/Getty Images for Art Hearts Fashion)

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His website reads, "My name is Joel Alvarez and I'm the creator of the Black Tape Projection. I am the world's only body tape expert, founder and pioneer of the Body Tape Art Genre. Because of my concepts, I've been able to travel to over 42 countries and counting. My piece of work has been published in countless magazines and I've been fortunate enough to have worked with directors similar Michael Bay and recording artists similar Rick Ross in several Maybach music videos including Maluma. I have also worked with Baton Ray Cyrus and some of the summit DJs in the earth such as Carl Cox, Chukie, Afrojack, Blackness Java to name just a few. I've likewise showcased at EDC Vegas, Ultra Miami and Singapore and every major nightclub in Miami, Ibiza and the Cannes Film Fest since 2014."

Models on the rail during the Blackness Tape Projection showcase at New York Mode Calendar week (Photo by Eugene Gologursky/Getty Images for Art Hearts Fashion)

Narrating the incident of how this project started, Alvarez said, "1 day an out of town model booked me for a shoot and on our last look she pulled out a roll of tape and asked me to tape her. I had know idea where to start or what she was expecting. So once more I only jumped head first and started taping her. The pattern was and then incomplete and extremely tight. She looked like the Michelin Man who lost a fight with prophylactic bands. I kept at it because I kept seeing lines and I found the ability to compliment the torso by adding lines and creating negative spaces that called to the viewers."

A model flaunts a Black Tape Project blueprint in an outdoor photoshoot (BlackTapeProject)

"Within a few years I was working at local Miami clubs taping 6 dancers, iii or 4 nights a week. I had to work fast and brand designs that wouldn't fall apart when they danced, this is where I developed most of my techniques. 15 years afterwards here I am. A self-taught photographer, artist, and entrepreneur. I've managed to make a business off of my ideas and concepts for most 2 decades," he added.

A model flaunts a Black Tape Project design in an outdoor photoshoot (BlackTapeProject)
Models during a promotional photoshoot for the Black Record Project (BlackTapeProject)

Alvarez was living out of his car before finding a box that was subconscious in his grandfather'south cupboard that contained over $26,000 neatly packed in envelopes in a cigar box. He used the funds to pay off his debts and bought a Canon Rebel XTI camera to launch a photography career. He worked with models from MySpace and Model Mayhem, and adult his skills. His work has been published in magazines similar Maxim and Playboy.



The New York Style Week is being held at The Ziegfeld Ballroom. It started on February 11 and will conclude on February 16.

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