What Are Theories of Fashion Movement
seven Manner Theories
In this chapter, you lot volition
- MLO 7.1 Identify foundational concepts and theories related to manner, identity, appearance, and apparel. [CLO i]
- MLO 7.2 Place the basic tenets of fashion theories and how they aid explicate dress and appearance. [CLO 1]
- MLO 7.3 Explain how marginalized communities in the United States utilize clothes and appearance to express their identities. [CLO 2]
- MLO vii.4 Examine how dress and appearance of marginalized communities in the United States are represented in the fashion arrangement (e.one thousand., advertisements or retailers). [CLO 3]
- MLO vii.5 Examine social justice issues related to dress and advent of marginalized communities in the United states of america. [CLO 2]
- MLO seven.6 Deconstruct your own perspectives and arroyo to understanding the wearing apparel of others. [CLO 4]
Manner refers to the idea of what is popular or on trend. One tin also recall about fashion as what is in flux in a particular time and place. Way undergoes a process of dynamic change: within a way organisation, there is a continuous alter in what is on trend, or in fashion, over time. It tin can be extremely hard to trace the origins of a particular manner trend such as a motif, pattern, or silhouette (Reilly, 2012). Considering multiple cultures and communities coexist beyond the globe and even within regions, information technology tin be near impossible to be certain that a style came from a specific time and place or to define a fashion trend's true origin.
The miniskirt is an example of a fashion trend that is thought to have adult in ane identify and time, yet various scholars provide conflicting evidence for some of these claimed origins. Mary Quant, a British manner designer, is oft credited for introduing the miniskirt into fashion in London in the 1960s, during the "youthquake" motion (FIT, 2021; V&A, 2021). However, according to Ford (2015), the miniskirt adult out of Tanzania. Haya Rinoth, a South African mode designer, argued in Drum magazine that this new mode adult in Africa, non the U.k., as history had recorded. This case highlights some of the social justice issues or the Eurocentric ability imbalance in history, where European history oftentimes is prioritized (Pokhrel, 2021).
Fashion Is a Social Process
Fashion is not just a set of trends but a social process, a style of behaving that a discernable proportion of a social group temporarily adopts and which is perceived to exist socially appropriate for a time and situation. This point is peculiarly of import, since something that might be considered fashionable for one situation (east.thou., a class lecture) might not be fashionable in another (due east.m., a concern office).
Taking this broader definition of fashion into perspective, there are other products which have fashion components:
- cars and machine interiors
- appliances
- computers and other technological devices.
Mode versus Fashion
We have mentioned manner throughout this affiliate and volition continue to practise then. Still, style and way are non synonymous. A style is a combination of lines, shapes, and forms. A blazon of fabric or design (e.m., plaid) may be a component that defines a style. Fashion, in contrast, refers to a specific way that is "popular" at some specific time.
Because its definition hinges on popular utilize, style requires an aspect of consumer acceptance. In other words, for a style to exist considered manner, there has to exist an audience and consumer base. Two people wearing like outfits is not mode; multiple people must be wearing a look, exhibiting a collective behavior, for a fashion to be fashion. The reasons someone buys into a mode can differ widely, though. Both individuality and conformity are necessary in the process, with some consumers using fashion as a fashion of trying something new and "stepping out of their comfort zone," while others employ fashion to fit in with others.
As new fashions are introduced to different cultures or communities, they become in and out of style. This improvidence usually results in a bell-shaped curve. Of annotation is that the curve never represents 100 pct of consumers. In this bong curve, in the early innovation stage, the fashion innovators create new styles. Fashion leaders, oft seen equally influencers, then pick up the styles. Today, Instagram hosts a number of fashion influencers who make a tremendous affect on the industry promoting various styles (Barker, 2021). Subsequently the leaders wear a style, the style is typically worn by what are referred to as early on adopters, then late adopters. Tardily adopters practice non necessarily feel comfortable wearing new or innovative styles until they are viewed equally on tendency. Finally, fashion followers adopt a fashion when it is near obsolescence or when it is phasing out or seen equally an old trend (Reilly, 2012).
Precious Lee is a highly influential mode model who has significant following on her Instagram page (Precious Lee, 2021).
To view a transcript for the video to a higher place, download this file: Precious Lee Runway Compilation Video Transcript [DOC]
Characteristics of Fashion Opinion Leaders
Way opinion leaders, similar the fashion influencers on Instagram and TikTok, tend to have a like gear up of characteristics. They will
- communicate about dress a lot
- make themselves socially agile and visible
- profess an interest in loftier fashion
- portray themselves as self-confident
- showcase sense of taste and social sensitivity
- influence choices others brand in their dress.
Examples of famous fashion opinion leaders include Madonna, Lady Gaga, and Beyoncé.
Style Items That Are Non Trends:
Fads and classics depict concepts, styles, or ideas that are different from way trends. Classics are items that accept prolonged lives and practise non necessarily go out of fashion. Examples of classics include the little blackness dress, Converse sneakers, denim jeans, black suit jackets, shift dresses, white button-down shirts, and trench coats (Reilly, 2012). Some brands, such equally The Gap, are famous for selling classics in addition to more fashionable items. Fads, which quickly become in and out of fashion. are defined in dissimilarity to classics. Examples of fads include the 1990s' glitter eyeshadow. Another example is the Google Glass eyewear (Doyle, 2016). It was quite popular when it came out in the 2000s, merely it did not last very long at all.
Who Determines What Is Fashionable?
Gatekeepers are individuals who influence what is stylish at a detail time. Examples include people in marketing, designers, buyers, or others in the fashion industry. In detail, the fashion industry has groovy command over what is bachelor on the market and thus is considered a major gatekeeper in aesthetics, styles, and fashions that nosotros see in communities and cultures (Reilly, 2012).
A theory is used to explain phenomena; fashion theories are used to explain how and why styles and fashions diffuse across time and beyond cultures.
Trickle-downward Theory
Trickle-down, or upper class theory, is one example of a manner theory (Simmel, 1904). This theory is based on ideas related to social grade. It explains that individuals of higher socioeconomic status gear up the trends, and so those of lower socioeconomic statuses follow these trends.
The Trickle-downwards Theory is particularly limited in that it assumes we live in a pyramid-shaped guild, i in which fashion information is initially bachelor only to upper classes, which consume fashion in order to show off their wealth. Farther, this theory assumes that fashion innovators are simply found in the upper classes and that upper-class individuals do not want to wait similar to those in the middle and lower classes. In reality, fashion and fashion trends are much more circuitous. This is especially truthful after the invention of the Net.
Trickle-upward Theory
A second theory is Trickle-upwards Theory, or the subcultural leadership model (Sproles, 1985). This theory supposes that style ideas commencement with "lower classes or non-prestigious groups," and are picked up past middle and upper classes and incorporated into mainstream fashion. For example, Lolita styles that emerged in Japan in the 1990s began on the streets of Japan and then trickled up into haute couture or loftier-fashions (5&A, 2021). Harajuku street fashion continues to innovate and inspire high-mode trends today.
Dissimilar Trickle-downwards Theory, this does not debate that the individuals are innovating to create a trend. Instead, Trickle-up Theory states that subcultures create fashions to reply to unmet needs, and only after media legitimizes their subcultural style by featuring it and getting the public used to seeing it will a manner spread (Hebdige, 1979). The originators of the style frequently get no monetary benefit from being featured in this way and might non be recognized as the originators of a style at all. (See chapter 6, "Subcultures" for more than information.)
Finally, there is Trickle-beyond Theory (King, 1963). In this theory, manner trends or styles tin appear and spread across whatever social form.
Many theories help explicate how and why styles or trends move or modify, but these three theories are some of the nuts. Information technology should be noted, though, that they explain mode at the broader societal level. Other theories help explicate fashion on a more individual and micro level.
Fresh Dressed is a motion picture that chronicles the history of hip-hop fashion and how it evolved. It demonstrates how these styles diffused throughout The states society.
To view a transcript for the video in a higher place, download this file: Fresh Dressed Trailer Video Transcript [Physician]
Hebdige, D. (1979). Subculture: The significant of fashion. London: Methuen.
King, C. W. (1963). Fashion adoption: A rebuttal to the "trickle-down" theory. In S A. Greyser (Ed.), Towards Scientific Marketing (pp. 108-125). Chicago: American Marketing Association.
Reilly, A. (2012). Mode as a dynamic process. In South. A. Miller-Spillman, A. Reilly, & P. Hunt-Hurst (Eds.), The meanings of dress (pp. 43-51). London: Bloomsbury.
Simmel, G. (1904). Mode. International Quarterly, 10, 130-155.
Step 1: Get familiar with the case study.
- The case study attached below is a Discussion document and can exist downloaded. Information technology includes the chore, evaluation, and template for the case report:
Style Theories Case Study [DOC]
Step Two: Submit your consummate assignment on Canvas.
- Format your document.
- Retrieve to cheque the submission against the rubric.
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